Here's the English-language version of the abstract:
The romance sector has been booming since the mid-2010s and the worldwide success of the Fifty Shades of Grey trilogy. This article seeks to show how and why the success of this highly codified genre in France is benefiting publishing houses that are able to adapt their editorial policy and their communication and marketing strategy to a largely new readership. Following on from previous work on popular literature and its industrialisation, this article analyses the role of digital technology in the production, promotion, marketing and consumption of sentimental literature.
Here's the English-language version of the abstract: