Romance Fiction and the Avon Ladies

Author
Publication year
1996
Journal
The Acquisitions Librarian
Volume
8.16
Pages
119-131
Comment

Here's the abstract:

Romance fiction is the most popular and the most profitable mass market genre in the United States. The romance novel owes its success to three events: the successful establishment of the mass market publishing industry; the evolution of The Paperback Culture; and the emergence of women in the workforce and their resulting buying power.