"Fast Fiction": Booktok, Artificial Intelligence, and the Profit-driven Reinvention of the Romance Genre

Author
Degree
Undergraduate Dissertation
University
California State University, Long Beach
Publication year
2026
Comment

Here's the abstract:

This study examines how Artificial Intelligence (AI) and TikTok's "BookTok" have reimagined media-production and marketing in popular fiction. The goal of this study is to analyze how technology is changing the media landscape in terms of production and promotion, especially in the publishing industry, specifically with the use of AI. This thesis was inspired by my personal experience after reading a book that was highly advertised through user-generated content (UGC) on TikTok that I felt was formulaic and seemed like it was quickly produced using. [LV - sic!] I utilized a mixed-methods approach, consisting of a systematic literature review, observation of popular content about famous books on BookTok, and a creative application of AI to create my own novel outline and marketing strategy based on my findings. With the upcoming advancements of AI, my findings highlight that "BookTok" and the use of AI in the production of books are contributing to a rise of "fast fiction," where the success of novels is defined by their profitability and designed for virality rather than actual artistry.

I noticed some issues with the bibliography:

Burcher, C., Hollands, N., Smith, A., & Trott, B. (2009, March). Core collections in Genre Studies Romance Fiction 101. https://journals.ala.org/index.php/rusq/article/download/3739/4073

Most of these authors published a paper together which appeared in the Spring 2009 volume of Reference & User Services Quarterly. However, it is titled "Core Collections in Genre Studies: Fantasy Fiction 101". There was an article titled "Core Collections in Genre Studies: Romance Fiction 101" but it was written by a different set of authors and was published in 2007.

In addition,

Fekete, M. (2025, July 23). Journal of Popular Romance Studies. http://www.jprstudies.org/

omits the title of the article (I assume it's this one) and I think gives an incorrect year, unless 2025 indicates the date the author accessed the article.

Topic