This project report delves into the intricate landscape of distributing, selling, marketing, and publicizing romance novels in Canada. It begins by peering into history and the role of Harlequin Enterprises (romance publisher); subsequently, it transitions to the contemporary, examining the sales, marketing, and publicity (SMP) efforts of Raincoast Books (Canadian distributor) and Sourcebooks (American publisher), drawn from practical insights acquired during employment at Raincoast. This report explores promoting romance titles in the media and identifying new event opportunities for Bloom Books, Sourcebook's innovative romance imprint, set against the expansive Canadian retail and distribution terrain. The historical strides taken by Harlequin are contrasted against the ongoing efforts of Raincoast and Sourcebooks. Ultimately, the project report endeavours to map out a path forward for the publishing industry, one that effectively supports romance authors and resonates with an ever-evolving romance fandom, attuned to shifting tastes and preferences.
Here's the abstract: