Black Romance Authors and Community Cultural Wealth: A Case Study of Brenda Jackson’s Career

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Using critical race theory and communication, Natalie Tindall’s “Black Romance Authors and Community Cultural Wealth: A Case Study of Brenda Jackson’s Career,” explores how Brenda Jackson successfully built herself as a brand in a publishing industry that excluded Black writers. Tindall incorporates authoethnography, author interviews, and social communication theory to study the case of Brenda Jackson as a brand. She concludes that Jackson uses a “community cultural wealth model,” which early in her career allowed her to establish relationships with her readers to create a fandom that existed outside the institutional romance industry.