After initial success, the adolescent series romance genre rapidly declined in the literary market during the 1980s. This research explores that decline through a comparative content analysis with other romance genres. Results suggest a key factor to be the relative lack of sexuality in the content of the adolescent series romances. Given the changing socio-sexual environment of adolescent girls in the 1980s, the adolescent series romances became increasingly remote from girls' own life experiences. Implications warranting further analysis include the salience and acceptability of sexuality in their daily lives, as well as their resistance to its denial.