This study describes a survey of five and four star reader reviews posted to Amazon.com for books that are part of the new subgenre of vampire Romances. The study was conducted to determine what aspects of the book reviewers commented on and approved of in this sub-genre. This research provides an overview of what readers like in vampire Romance. Some of the findings correspond to what was already known about Romance readers in general, but others could not have been predicted. The findings show that readers value the type of vampire, the type of villain, and the series.
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