The BookTok to Player Pipeline: TikTok and the Baldur’s Gate 3 Fandom

Publication year
2024
Journal
Abstract Proceedings of DiGRA 2024 Conference
Volume
Playgrounds
Comment

On Guajardo's website a second author is given, but their name does not appear in the document which can be downloaded from DiGRA:

Guajardo, A. and Tompkins, J. 2024. “The BookTok to Player Pipeline: TikTok and the Baldur’s Gate 3 Fandom”. Digital Games Research Association Conference. Guadalajara, Mexico. July 1-5, 2024. Conference Paper, Refereed, Presented, 07/01/2024.

Since the whole paper is an "extended abstract" I can't paste the abstract in here, so what I'll do is just insert a paragraph which summarises the findings:

Content creators are leveraging TikTok to encourage fellow romantasy enthusiasts to play BG3 to experience romantic narratives with the game’s companions. Conversely, Booktokers are promoting romantasy books with thematic resonance to BG3 players who may be novices to romantasy fiction. The crossover in fandoms represents a potential pipeline to encourage underrepresented communities to play games.