Survey results indicate that the romance genre is being promoted to encourage people to read romance fiction. Half of all responding libraries provided RA service for romance, and four out of every ten created romance displays. Many libraries realize that romance fiction can be used to draw people in and encourage readers to discover new authors through RA services catering to romance readers. Romance-oriented programming is less common, with only one-tenth of responding libraries holding author visits or book signings, and one-twentieth holding romance-related book groups.
This article was also archived with a slightly different title, "Romance promotion in American public libraries". I've included links above to that because those pages offer an abstract:
Almost all libraries collect romance novels, but not all libraries engage in promotion or programming geared toward romance novels. Reader advisory services specific to romance tend to be secondary to general reader advisory services. With the increase in Web 2.0 book promotion, though, the time could be right for promoting the romance genre.
From the conclusion:
This article was also archived with a slightly different title, "Romance promotion in American public libraries". I've included links above to that because those pages offer an abstract: