This chapter explores factors presented in romance novels that reify gendered assumptions of masculinity and femininity to present readers with narratives that serve as powerful agents of socialization.
Methodology/approach
We conducted directed content analyses of over 180 mass-market romance novels published by Harlequin and Silhouette over an approximate 30-year period to ascertain common themes regarding gender polarization and gender schematicity in the maintenance of family and work.
Findings
Our review of this literature illuminates the assumption of “naturalized” gender roles for men and women in the construction and maintenance of marriage and the family, calling attention to the ways in which we remain constrained to polarized gender roles in the depiction of romantic encounters.
Research limitations
This study is limited to romance novels published prior to 2006, although we see replications of gender schematic narrative in current romance narratives featuring paranormal encounters (Twilight) and erotica (Fifty Shades of Grey).
Here's the abstract: