The document I've linked to is a post-print version. Here's the abstract:
Almost all libraries collect romance novels, but not all libraries engage in promotion or programming geared toward romance novels. Reader advisory services specific to romance tend to be secondary to general reader advisory services. With the increase in Web 2.0 book promotion, though, the time could be right for promoting the romance genre.
The document I've linked to is a post-print version. Here's the abstract: